What If Ag, an initiative designed to put farmers at the centre of the innovation process.
Agriculture is at a crossroads. Faced with challenges ranging from climate change to market volatility, farming needs solutions that are not just innovative but deeply practical - solutions tailored to the realities of modern farming. What If Ag, is a platform designed to put farmers at the centre of the innovation process, ensuring the tools and systems developed are rooted in real-world challenges.
At its core is the belief that farmers—those closest to the land and its challenges—are uniquely positioned to drive meaningful change. Instead of allowing solutions to remain just ideas. By providing a space where ideas can take shape and partnerships can be made.
What sets What If Ag apart is its collaborative approach. Rather than imposing top-down solutions, the platform invites farmers to take the lead in identifying challenges and co-developing solutions.
The process works like this:
This grassroots approach ensures that every innovation emerging from What If Ag is practical, effective, and aligned with farmers' needs.
For too long, farmers have felt excluded from the innovation process. Technologies are often developed without considering the day-to-day realities of farming, leading to tools that are costly, impractical, or simply irrelevant data mines.
What If Ag flips reverses this, giving farmers a direct voice in shaping the future of agriculture. Here’s why it’s resonating:
For investors, What If Ag offers a unique opportunity to support an initiative that’s both impactful and commercially viable. The platform is built on a proven model of collaborative innovation, which has already shown success in industries like healthcare and technology.
Here’s what makes What If Ag a smart investment:
As agriculture faces unprecedented challenges, What If Ag offers a blueprint for the future. Its collaborative, farmer-led approach ensures that the solutions developed are not just innovative but also deeply practical.
By bridging the gap between farmers and innovators, the platform creates a dynamic exchange of ideas that benefits everyone involved. Farmers gain tools that work; innovators gain insights that refine their technologies; and investors gain access to a pipeline of market-ready solutions.
Looking ahead, the potential for What If Ag is limitless. Here’s what’s on the horizon:
Whether you’re a farmer with a challenge, an innovator with an idea, or an investor seeking meaningful impact, What If Ag invites you to be part of the solution. Together, we can transform British agriculture, one idea at a time.
Visit our portfolio to learn more about What If Ag and other groundbreaking initiatives from Ag Foundry.
Have an idea to support agriculture in the UK? Pitch your vision to AG Foundry, and let’s explore how we can help bring your idea to life. Submit your email today to schedule a chat with our team!
If you're an established business learn more about how we can support you here.